The term, has previously been associated with the Soviet Union is now actively used and has become synonymous in the West with the propaganda of the Kremlin.
When speaking about propaganda, the story will include counterpropaganda and its necessity right from the start. There are a number of approaches to counterpropaganda – the narrowest of them considers oppositional or counterpropaganda as a propaganda-responsive activity, always activating after the fact. The more broader approach also includes proactive solutions to counterpropaganda activities, the most important of which is to raise people’s awareness.
The Propastop library in July introduced „ Psychological Defence of Estonian Security Policy as in the approach of its architects’ “, a 2015 Master’s degree thesis by Taavi Narits, a student at the Academy of Internal Affairs.
Soft power is a term that describes the state’s ability to influence other countries or individuals through attractiveness, thereby increasing their support or willingness to cooperate.
Today we introduce wording that is resonating a lot in the media. Unfortunately, the expression is increasingly being used to label opponents.
„Whataboutism“ is term used to describe the propaganda technique that could be characterized in Estonian by the expressions „but others did it too“ or „ but what are you doing yourself“ and which came into use during the Soviet Union and later with the Russian authorities when describing their communication manoeuvers.
A propaganda technology that gives the public an impression of a grass-roots initiative that is fighting for a greater cause but in reality is a group of artificially created puppet-like individuals whose strings are held and financed by a particular interest group or individual.
Garth S. Jowett’s and Victoria O’Donnell’s book „ Propaganda and Persuasion
-New and Classic Essays„ is one of the most extensive and comprehensive works in the field of propaganda and influencing in a wider perspective.